Gulp! Alive offers anglers perfectly symmetrical baits that are hydrated in Berkley’s ultimate fish catching water-based scent formula. As soon as a Gulp! Alive bait hits the water, scent is dispersing around the bait to attract fish. The screw top Gulp! Alive tub is easily stored in your boat or tackle bag and can be quickly accessed to recharge your bait by dipping it back into the formula.