THE SCENT ADVANTAGE

50,000 taste tests. 1,000 scent and flavour combinations. 20 years of continuous research and development into fish feeding stimulants. There’s a reason Gulp! has not only the ultimate bite-triggering taste but the most-dispersive scent of any soft bait. It’s science. And for you, the angler, it’s an unfair advantage to catch more fish.

GULP! MINNOW

NEW SIZE: 3″

GULP! GRUB

SIZE: 2.5″ | 6″

GULP! CRAZY LEGS JERK SHAD

SIZE: 5″ | 7″

GULP! JIGGIN GRUB

SIZE: 4″

GULP! SQUID VICIOUS

SIZE: 6″

GULP! JERK SHAD

SIZE: 5″ | 6″ | 7″ | 9″

GULP! RUB ON SCENT

Gulp! is a water based material that has 400 times more scent dispersion than ordinary plastic bait. The extreme scent and dispersion greatly expands the strike zone allowing you to catch more fish!

CATCH MORE FISH

Be the first to hear our hottest fishing tips, latest tackle releases and offers. Join the Berkley family now.