50,000 taste tests. 1,000 scent and flavour combinations. 20 years of continuous research and development into fish feeding stimulants. There’s a reason Gulp! has not only the ultimate bite-triggering taste but the most-dispersive scent of any soft bait. It’s science. And for you, the angler, it’s an unfair advantage to catch more fish.

Gulp! is a water based material that has 400 times more scent dispersion than ordinary plastic bait. The extreme scent and dispersion greatly expands the strike zone allowing you to catch more fish! Gulp! is also almost entirely biodegradable and fish friendly making it unique in the market place.


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