You don’t eat food that looks or tastes bad. Neither do fish. Our scientists have dedicated decades of research to understanding how fish use scent and taste to influence their decision on which bait to bite – and which to let go. The result? A secret fish-catching formula so revolutionary, it can’t be replicated: PowerBait. Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted bait that outperforms everytime. Trust us, the proof is in the bite.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavour – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites – set more hooks and catch more fish!

CATCH MORE FISH

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