THE ![](https://berkley-fishing.co.nz/wp-content/uploads/2020/09/Gulp-Logo.png")
SCENT ADVANTAGE
50,000 taste tests. 1,000 scent and flavour combinations. 20 years of continuous research and development into fish feeding stimulants. There’s a reason Gulp! has not only the ultimate bite-triggering taste but the most-dispersive scent of any soft bait. It’s science. And for you, the angler, it’s an unfair advantage to catch more fish.
9” JERKSHAD
It’s designed for anglers who only care about one thing: hunting the biggest fish that swim. The largest Gulp! ever, the 9” Jerkshad has got more surface area, and therefore more scent dispersion than any other softbait. With an extended tail, this legendary profile now has an incredible swimming action on a medium-fast retrieve. Whether jigged deep amongst the reef or skipped across the surface like an out-of-luck garfish, the 9” Jerkshad revs up predators from miles to have a swipe! Watch it hunt.
Available in 10 colours – RRP $15.99
BLUE FUZE
BLUE PEPPER NEON
FIRETIGER
LIME TIGER GLOW
NUCLEAR CHICKEN
PEARL WHITE
PILCHARD
PINK SHINE
SLIMED
YAKKA SNAK
PAIRS PERFECTLY WITH
SALTWATER PRO
#5/0 or #7/0
3”, 5” & 6” PADDLESHAD
It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 3″, 4″, 5″ and 6” baitfish profiles covering your freshwater, estuary and inshore bases. Whether you slow-roll, hop or burn: if you could only pick one bait profile to have in your bag, the Gulp! Paddleshad is it.
Available in 6 colours & 3 sizes – RRP $12.99 – $15.99
BLACK GOLD
BLACK SILVER GLITTER
NUCLEAR CHICKEN
PINK BELLY
SILVER MULLET
PEARL WHITE
PAIRS PERFECTLY WITH
SALTWATER PRO
3″ : #2 or #1
4″ : #1/0 or #2/0
5″ : #2/0 or #3/0
6″ : #5/0
5” GRUB & NEW 6″ COLOURS
A slimmer, faster dropping body profile. Down gauged tail thickness. The same legendary ‘in your face’ action, but now accessible at faster speeds. Hotly sought after by offshore anglers, the new Gulp 5” Grub has been fine tuned to get down quick, but still have that big wiggle in the face of big fish. A new paint job hits the classic 6” Grub profile this year too, with Blue Fuze, Red Belly Shrimp and Orange Belly Shrimp added to the lineup.
5″ Grub – Available in 6 colours – RRP $12.99
CURRIED CHICKEN
Mackerel
PEARL WHITE
PINK SHINE
Red Fleck
SARDINE
6″ Grub – 3 NEW colours – RRP $12.99
BLUE FUSE
ORANGE BELLY Shrimp
RED BELLY SHRIMP
PAIRS PERFECTLY WITH
SALTWATER PRO
5″ : #2/0 or #3/0
6″ : #3/0
GEL – RUB ON SCENT
You’ve been asking for it forever. We’ve finally perfected the development. 30 years of scientific research and on-water testing boiled down into one tube of undisputed fish catching ability. Now, legendary Gulp! scent isn’t just for soft baits, but can be applied to all manner of lures. Not only is this the ultimate bite-triggering taste for fish, but it’s packed with UV for visual attraction too! No other scent triggers a bite response quite like Gulp!, Trust us, this is a little tube you won’t be able to leave home without!
Available in 35ml tube – RRP $12.99
35ml tube
IN-STORE DISPLAY
YOUR FISH. OUR SCIENCE.
It starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial, refinement, failure and success. It’s the process to ensure every new Berkley product is scientifically proven to catch more fish.
GULP! – THE BIG FISH ADVANTAGE
The largest Gulp! ever, the 9” Jerkshad has got more surface area, and therefore more scent dispersion than any other softbait. When big fish are eating big baits, it’s got your back. All you need to do is HOLD ON!
