new shapes, new sizes, and hot new translucent metallic colours to complement some of the existing classic Gulp! shapes.
2.5″ GRUB
The all-new Berkley Gulp! 2.5” Grub was painstakingly developed by Berkley engineers in the US to swim on superlight jig heads whilst remaining up right with minimum tail start up lag. As soon as the Gulp! 2.5” Grub hits the water the tail goes into action creating turbulence and distributing scent into the water column
TARGET SPECIES:
TROUT / SALMON / REDFIN PERCH / KAHAWAI / TREVALLY / SNAPPER
VIEW COLOUR RANGE
BETTER OIL
BLOODWORM
CAMO
MOEBI
STARRY NIGHT
RIG IT WITH
| Bait | 2.5″ |
| Hook Size | #2 |
4″ TURBO SHRIMP
The Gulp! Turbo shrimp is the next evolution of shrimp imitations and is available in the convenient Gulp! Alive! formula. Gulp! Alive!® ensures that each bait is perfectly formed and is 100% hydrated with that secret fish attractant that Gulp!® is known for.
The Gulp! Alive! 4” Turbo Shrimp is available in a range of four vibrant and earthy colours to give you the ultimate fishing advantage wherever you cast.
TARGET SPECIES:
SNAPPER / KAHAWAI / TREVALLY / TARAKIHI / GURNARD
LEARN MORE
VIEW COLOUR RANGE
NUCLEAR CHICKEN
PEARL WHITE
PEPPERED PRAWN
PINK BELLY SHRIMP
RIG IT WITH
| Bait | 4″ |
| Hook Size | 3/0 |
3″ MINNOWS
The Gulp! Minnow’s slender body and forked tail produces a life like darting action which is exhibited by many types of small schooling baitfish. Add in three new vibrant colours and this little baitfish profile is just the ticket to tempt fussy biters on your next trip.
TARGET SPECIES:
TROUT / SALMON / REDFIN PERCH / KAHAWAI / TREVALLY
LEARN MORE
NEW COLOURS
RAINBOW TROUT
STARRY NIGHT
RIG IT WITH
| Bait | 3″ |
| Hook Size | #1 |
5″ & 7″ JERK SHAD
The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of three new vibrant translucent metallic colours which are sure to catch you more fish.
TARGET SPECIES:
SNAPPER / KINGFISH / KAHAWAI / TREVALLY / GURNARD / TUNA
LEARN MORE
NEW COLOURS
GREEN HAZE FLECK
OCEAN SHIFT
VIOLET HAZE FLECK
RIG IT WITH
| Bait | 5″ | 7″ |
| Hook Size | 3/0 | 5/0 |
6″ GRUB
The Gulp! 6” Grub is now available in three new translucent metallic colours that complement its existing classic action and Gulp! scent dispersion. You’ve always wanted Gulp! that looks like PowerBait, and now you have it.
TARGET SPECIES:
SNAPPER / KINGFISH / TUNA / HAPUKA
LEARN MORE
NEW COLOURS
GREEN HAZE FLECK
OCEAN SHIFT
VIOLET HAZE FLECK
RIG IT WITH
| Bait | 6″ |
| Hook Size | 5/0 |
When anglers from around the world dream about the perfect snapper session, their imaginations are likely to drift to the waters of New Zealand – the home of big angry snapper. With a world-class snapper fishery right at our fingertips, we often take it for granted, forgetting that these monsters don’t always come easy. We know that sometimes, we must work for them.
Watch as renowned snapper experts, Alistair Arkell and Sam Connolly, tackle the shallow waters of New Zealand in search of snapper. Despite a difficult start to the day, fishing in calm, cold seas they managed to turn it around by utilising the scent and taste of Gulp!
THE SCIENCE OF GULP! SCENT & TASTE
Kicking off around the early 90’s, top marine biologist Dr Keith Jones and chemical engineer, John Prochnow got to work on designing a bait that was truly revolutionary.
Through deep research and testing, Berkley’s team of scientists quickly learnt all about a fish’s sensory system and how they use it to hunt & survive. Their learnings showed the need to create a bait that was scent dispersant and would be attractive to fish all over the planet. That’s when Gulp! was born.
Hear from Berkley’s own, Mark (Captain) Phillips about the making of Gulp! and what sets it apart from all other baits to help anglers like you Catch More Fish!
With a sense of smell 1000x times better than ours, fish use their powerful nostrils to constantly sample the flow of water to tell the difference between food and other organic compounds.
To capitalise on this, Berkley scientists set out to make a scent that was not only irresistible to fish, but water soluble in design to disperse 400x more effectively than any other soft bait.
With over 20 years of continuous research and development into fish feeding stimulants, when a Berkley Gulp! bait hits the water, you know it’s creating a field of scent that fish just can’t resist.