We are Anglers. We are Berkley.

Immerse yourself in the hot soft bait action as the Berkley NZ crew hunts the legendary Red Dog at Great Barrier Island!

PASSION INSPIRES OBSESSION

“At our Spirit Lake facility we have the best fishing minds on the planet who have designed and built Powerbait, Gulp! and Gulp! Alive! They continually work on the formulas and scent profiles to keep it evolving, and to help people catch more fish.”

Mark ‘Captain’ Phillips, Berkley Brand Manager ANZ

CATCH MORE FISH

If you’re serious about converting casts to snapper, Gulp! Alive! sealable tubs are a must have in your tackle bag. Not only do the baits soak up 20% more Gulp! scent and flavour, you can also dip your baits between casts to recharge!

THE INGREDIENTS FOR SNAPPER SUCCESS

Catching more snapper comes down to a simple recipe. The right lure to attract the bite. An ultra-sharp, strong jighead to penetrate and withstand the force of a snapper’s jaw. A long casting, durable braded mainline to get your offering in the strike zone. An invisible, abrasion-resistant fluorocarbon leader for durability and a deadly, natural presentation. You’ve got to get these ingredients right for maximum success. Here’s the gear we don’t leave home without:

JIGHEADS

LINE

CATCH MORE FISH

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