With so many soft bait options in todays market, it’s sometimes hard to know which technique should be used for your chosen bait. For someone just starting out, it’s not uncommon for a lure to be worked too much, pulling the lure away from the fishes feeding zone. Sam Wilkinson, Berkley Pro Team angler shares some simple but effective tips and tricks to help get you started with working a soft bait lure and catching more fish

Berkley chemist and creator of GULP!, Jon Prochnow answers your most commonly asked questions.You’ve rigged your lures, tied your knots, and you’ve travelled to the location you plan to fish. Now it’s time to understand what to do once you come in contact with a fish that wants to bite, because at any time it could well be the fish you’ve always dreamed of catching! It’s important to [...]

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